Saturday, December 28, 2013

A WEB BASED ON RELEVANCE ... FILTER BUBBLES..... what does that mean? SOMEONE IS MAKING DECISION FOR YOU ABOUT WHAT YOU SEE ON THE WEB AND WHAT YOU ARE BEING BLOCKED FROM SEEING...

RE: FACEBOOK:... Mark Zuckerberg was asked about the new...s feed... Zuckerberg answered... "A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa"

What does that idea of relevancy have to do with us? What does the web based relevancy look like?

INTERNET DOES NOT HAVE THE EMBEDDED ETHICS WE HAVE... THE WEB HOWEVER IS MORE AND MORE BRINGING OUR SOCIETY TO THE PLACE WHERE COMPUTERS ARE CONTROLLING PEOPLE... the internet is choosing for you what you read.. and keeping you from reading opposing views... NOT EVEN BRINGING THEM UP FOR YOU TO CHOOSE WHAT TO READ ...

THE WEB WAS SUPPOSED TO CONNECT US TO THE WORLD AND TO EACH OTHER... but that is NOT what is happening... IF YOU ARE ON FACEBOOK.... they look at what links you click on the most... and FACEBOOK EDITS OUT ALL OTHERS... so they therefore have decided what you get when you search...

GOOGLE DOES THE SAME... there are 57 signals they look at.. from where you are located...the brand of computer you use...what browser you use... ALL USED TO QUERY YOUR BROWSING RESULTS...and you cannot see how different your searches are from the search of others.... IF YOU ARE LIBERAL... EVERYTHING YOU SEARCH WILL COME UP FOR WHAT A LIBERAL IS INTERESTED IN... IF YOU ARE CONSERVATIVE ...NOTHING LIBERAL WILL COME UP ... ONLY WHAT A CONSERVATIVE IS INTERESTED IN....

By so doing... people grow only in their own view... and feed it.. there is no input from the other side... AND THERE IS NO WAY TO GET IT...if your search engine has blocked it from you...

INTERNET IS PERSONALIZED.. YAHOO NEWS ALSO... only the kind of story the internet THINKS YOU WANT TO SEE...not necessarily WHAT YOU NEED TO SEE

All web results are finally personalized by Google. There is no unique information; each information is made for each user. The world is now one where internet shows us things we want to see but not what we need to see. And this is a huge problem. Personalized filters construct a so-called “filter bubble” – a unique universe of information, depending on what you do and who you are.

We are all part of the broadcast society, where internet does the outsourcing for us. The problem is, the algorithms do not decide on a individual level and ask what is relevant, important, uncomfortable, and challenging. Are we back in 1915 in the web, where others decide what is good for us? Ask yourself.

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